Today, Ask a Ninja posted about a Net Neutrality issue with MySpace, which highlights exactly why we as artists should be concerned with this issue.
"Net Neutrality" usually refers to the practice of Internet providers not restricting what websites you can connect to, or what services you can use over your internet connection. Imagine if AT&T blocked you from accessing Google, or Youtube, in order to force you into using the AT&T owned competitor products instead.
MySpace has started violating the neutrality of their site, by deleting links to competitors. If you post a link on your myspace site to a competing video site (revver.com for instance), Myspace will delete that link. Poof, gone. This is to force you into using MySpace's own video hosting service... sound familiar? Perhaps exactly like the example above?
What they did is perfectly in accordance with the legal stuff you agree to when you sign up for MySpace. Technically, anything you put up there belongs to MySpace, and they can do whatever they want with that content. But that doesn't mean that MySpace users should be happy about it.
There are people who believe that we need legislation to prevent this sort of thing - laws that protect "Net Neutrality". I'm against the whole idea. This is exactly the sort of thing that capitalism is so good at dealing with! If you're not happy with what MySpace does with your content, don't use their service! Complain, post on your blog about it, tell you friends... but fundamentally, your right as a consumer is to decide to use a different service. Make MySpace pay the price for their unpopular policy, and don't give them your content.
Remember that we arrive at the table with a bargaining chip, too! MySpace wants your content (be it videos, audio clips, or whatever), and the web traffic that will bring. You want someone to host your content. If you can't come to an agreement as to what MySpace will give you in exchange for your content, you can (and should) walk away from the table, to seek further. Part of MySpace's offer is that they will restrict what sites you link to. If it bothers you, seek further!
As artists, this is worth paying attention to. Particularly for small-time artists, our marketing and livelihoods are increasingly based on online services like MySpace, YouTube, and Revver - and correspondingly, on people's ability to access our content from anywhere. Net Neutrality is critical to any future for us in the online marketplace, and the best way to support Neutrality-friendly policies is to vote with your wallet.
I think I may be the only blogger who hasn't posted about this yet - is it safe to say we've all heard of 